Privacy Policy

PRIVACY SUMMARY
We respect your privacy. We collect and use personal and health information to provide NHS and private eye care services, manage appointments, and improve our website. We never sell your data. For full details about how your information is protected and your rights under data protection law, please read our Privacy Notice


PRIVACY NOTICE

Last updated: 03/12/2025

1. Introduction

South Molton Eyecare Ltd is committed to protecting and respecting your privacy. This Privacy Notice explains how we collect, use, store, and protect your personal information when you visit our website or receive services at our practice.

2. Who We Are

Practice name: South Molton Eyecare Ltd
Address: 3, South Street, South Molton, EX36 4AA
Telephone: 01769 573 673
Email: info@southmoltoneyecare.co.uk
Data Protection Lead: Rachel Beck We are registered with the Information Commissioner’s Office as required under UK data protection law.

3. Personal Data We Collect

We may collect: Information you provide
  • Name and contact details
  • Date of birth
  • Appointment details
  • Information submitted through contact forms
  • Payment information
Special category health data
  • Eye examination records
  • Prescriptions
  • Relevant medical history
  • Eye images and scans
Website data
  • IP address
  • Browser and device information
  • Cookies and usage data
  • Pages visited and interactions


4. How We Use Your Information

We process personal and health information to:
  • Provide NHS and private eye care services
  • Meet NHS contractual requirements
  • Maintain accurate clinical records
  • Manage appointments and reminders
  • Dispense optical products
  • Process payments
  • Respond to enquiries
  • Improve website functionality
  • Meet legal and regulatory obligations
Lawful bases include contract, legal obligation, legitimate interests, and consent.
Where analytics or non-essential cookies are used, processing is based on your consent.

5. How We Share Your Data

We may share information with:
  • Optical laboratories and suppliers
  • Payment providers
  • IT and practice management providers
  • Healthcare professionals where required
  • Regulatory or legal authorities
  • Website service providers, including analytics or embedded content providers, where consent has been given
We never sell your personal data.

6. How Long We Keep Your Information

  • Clinical records: usually 10 years, or until age 25 for children
  • Website enquiries: typically 1 year
  • Financial records: 6 years


7. Your Rights

You have the right to access, correct, restrict, or object to processing, request copies of your data, withdraw consent where applicable, and complain to the ICO.

8. Cookies

Our website uses cookies to function correctly and analyse usage.
You can manage your preferences via our cookie banner or browser settings.
See our Cookie Policy for details.

9. Security

We use appropriate technical and organisational measures to protect your data.

10. Contact

If you have questions or wish to exercise your rights, contact us using the details above or the Information Commissioner’s Office. 
Search